How to Maximise Occupancy for Short-Stay Accommodation

Why Occupancy Matters for Short-Term Lets

For investors in short-term rentals and serviced accommodation, occupancy rate is one of the most important performance indicators. The higher your occupancy, the stronger your monthly revenue.

In Derbyshire, average occupancy rates sit at 67% in the Derbyshire Dales and 54% in Derby city (2025 data). With the right strategies, it’s possible to beat these averages and unlock higher returns on your investment.

At The Davis Collective, I help investors source and optimise high-performing short-stay properties across Derbyshire. Here are my top strategies to maximise occupancy and income.

1. Optimise Your Pricing Strategy

• Use Dynamic Pricing Tools – Platforms like Airbnb reward hosts who adapt to demand. Adjust rates based on seasonality, local events, and competitor pricing.
• Offer Discounts Strategically – Last-minute deals or reduced rates for extended stays can help fill gaps in your calendar.
• Balance Revenue and Volume – It’s not always about the highest nightly rate; consistent bookings often deliver better annual returns.

2. Enhance Listing Quality and Visibility

• Professional Photography – High-quality images are proven to boost booking conversions.
• Compelling Descriptions – Highlight unique features, local attractions, and what makes your property ideal for specific guests (families, contractors, tourists).
• Responsive Hosting – Keep your calendar updated and reply quickly to inquiries—platforms like Airbnb reward responsiveness with higher visibility.

3. Improve Guest Experience

• Essentials Done Well – Comfortable beds, clean linens, fast Wi-Fi, and a fully equipped kitchen are non-negotiables.
• Added Touches – Local welcome packs, flexible check-in/out times, or guidebooks create memorable experiences.
• Encourage Reviews – Positive reviews not only attract more guests but also improve your property’s ranking on booking platforms.

4. Expand Your Marketing and Promotions

• Multi-Platform Strategy – Don’t rely on just Airbnb. Use Booking.com, VRBO, and other platforms to widen your audience.
• Social Media Presence – Share updates, guest feedback, and property highlights on Instagram, Facebook, and LinkedIn to build credibility.
• Direct Bookings – Build relationships with local tourism services and corporate contacts for repeat business outside platforms.

5. Partner Locally and Target Guest Niches

• Corporate Partnerships – Work with local employers like Rolls Royce and Toyota in Derbyshire, which regularly need contractor housing.
• Event Organisers – Partner with conference centres, wedding venues, or sports clubs to capture visiting groups.
• Guest Profiles – Tailor amenities and messaging to your target demographic (e.g., desks for business travellers, play equipment for families).

Conclusion: Consistency is Key

Maximising occupancy for short-stay accommodation requires a blend of pricing strategy, guest experience, and smart marketing. By focusing on both visibility and quality, you’ll position your property for higher occupancy and stronger returns.

Sources: Mashvisor, Complete Hospitality Management, Hostex, GoSummer, Zeevou, Rabbu, iGMS, YouTube, Rentals United, Guesty

At The Davis Collective, I work with investors to not only source the best properties in Derbyshire but also ensure they are set up to achieve maximum bookings and revenue. If you want to grow your short-term rental portfolio, let’s start with a conversation. Email me at will@thedaviscollective.co.uk.